Reshaping the in-house agency landscape by bridging leadership vision with frontline insight
Walk The Floor is a creative and macro-operations consultancy, specialising in helping brands and
in-house teams scale effectively through clear governance, smarter workflows, and measurable performance.
What we do
We work as embedded partners, collaborating across marketing, creative, operations, production, procurement, and leadership teams to bridge strategic intent with practical implementation.
Our approach balances operational rigour with creative empathy, always aiming to optimise for efficiency, transparency, and brand impact.
1
In-house agency design & setup
Designing internal agency structures and operating models that balance commercial needs and creative output.
- Establish clear roles, responsibilities and workflows
- Build flexible team frameworks that scale with the business
- Set the foundation for culture, clarity and creative performance
2
Process & workflow optimisation
(Re)designing operational workflows to enhance speed, visibility and efficiency.
- Audit and optimise workflows for clarity and efficiency
- Introduce best-practice briefing, approval, review and delivery models
- Enable cross-functional collaboration and accountability, while reducing complexity
3
Resource management & talent strategy
Designing scalable, blended teams with clear capacity and capability.
- Develop workforce models that integrate permanent, freelance and partner resources
- Introduce resourcing models that flex with demand
- Build systems for visibility, utilisation and upskilling
4
Vendor & commercial strategy
Creating cost-efficient vendor partnerships that support scale and flexibility.
- Define hybrid delivery models across in-house and external teams
- Benchmark and track vendor performance, cost-effectiveness and ROI
- Build scalable, cost-effective vendor ecosystems
5
Technology & MarTech consulting
Enabling seamless collaboration through the right tech stack.
- Assess tool effectiveness and integration across teams
- Recommend solutions that enhance creative, delivery and tracking
- Support implementation, adoption and training
6
Governance & compliance
Embedding operational rigour without adding friction.
- Introduce clear guidelines for production, legal, procurement and data governance
- Establish clear approval processes and audit trails
- Reduce risk through consistent ways of working
7
Change management
Driving sustainable transformation through behaviour and process change.
- Lead adoption of new ways of working and tools
- Align change initiatives with organisational goals
- Monitor adoption and continuously improve
Our process
Why us?
Deep in-house & creative agency operational expertise
Proven experience in designing and running teams and in-house operating models.
Hands-on implementation
Not just strategy, but practical execution – we don’t hand over a deck and walk away.
Independent & objective
Focused solely on brand needs, not external agency interests.
Efficiency-driven
Helping brands achieve cost savings without compromising creativity.
Sustainability & future-proofing
Embedding best practices for long-term success.
Ways to collaborate
Every team is different and unique needs cannot be ignored. We will build a model that works for you.
Leadership workshops
One-day collaborative sessions to assess current state and opportunities, remit and visions, leadership behaviours.
Foundation projects
Build your scalable in-house capability from the ground up, ensuring you are set up for success from Day 1.
Transformation projects
Redesign and implementation of in-house creative functions, processes, reporting, technology.
Capability building
Focused optimisation in specific areas, ensuring your teams and model are fit for the future.
Strategic advisory
Ongoing guidance as your needs evolve, as business requirements change.
Fractional leadership
Retained support for your team, without the impact of a full-time employee.